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The Interview Process
Product Sense Screen
Testing your UX intuition and understanding of mobile-first commerce. Why do people open the SNKRS app every day even when there are no drops?
Product Design & Strategy Case
You must design a new feature end-to-end. E.g., 'Design a gamified loyalty feature for the Nike Training Club (NTC) app that ultimately drives consumers to purchase running shoes on Nike.com.'
Engineering & Business Alignment Panel
Assessing your ability to lead agile sprints with engineers while answering to highly demanding Merchandising and Marketing stakeholders.
Real Nike Interview Questions
Practice these exact questions faced by previous Digital Product Manager (Nike App / SNKRS) candidates.
1The SNKRS app is notorious for user frustration due to the 'L' (taking a loss / not winning a shoe drop). Walk me through a product feature you would build to keep users engaged and feeling positive about the brand immediately after they lose a high-heat draw. (UX / Empathy / Retention)
2(Maxim: Evolve immediately) How do you balance the roadmap for the Nike App between building completely new, highly innovative AR/3D shoe-fitting features versus fixing massive, unglamorous legacy tech debt in the checkout flow? (Prioritization / Roadmap Strategy)
3A highly anticipated sneaker drop utilizes your new 'exclusive access' algorithm. Within 5 minutes, bot networks find a loophole and drain 50% of the inventory. Walk me through the incident response, your communication to the furious consumer base, and the engineering post-mortem. (Crisis Management / Accountability)
4How do you define the Minimum Viable Product (MVP) for incorporating live-streaming commerce (like Taobao Live) into the Nike App for the North American market, where live commerce is less culturally entrenched? (Product Strategy / Innovation)
5Tell me about a time you had to firmly tell a senior Marketing VP 'No' to a feature they demanded for a major campaign launch, because it would break the core UX principles or destabilize the platform. How did you handle the fallout? (Stakeholder Management / Conflict)
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