Coupang is the 'Amazon of South Korea,' famous for its Rocket Delivery service that guarantees incredibly fast (often overnight or same-day) delivery of millions of items. The company culture is intensely data-driven, customer-obsessed, and operates at a blistering pace. Coupang's interview process heavily mirrors Amazon's, focusing almost entirely on their 15 Leadership Principles (e.g., 'Wow the Customer', 'Deliver Results', 'Dive Deep', 'Hate Flaws'). You will face rigorous behavioral interviews requiring the STAR method, alongside deep technical and architectural assessments for engineering roles. They look for builders who can thrive in ambiguity, scale massive systems, and obsess over removing even a single millisecond of friction from the customer experience.